About Us

About San Francisco Private Tours

“Aspire greatly; anything less than a commitment to excellence becomes an acceptance of mediocrity.”

Experience the Difference of our Bespoke Luxury San Francisco Custom Tours

At San Francisco Private Tours, we are completely dedicated to the highest standards in all we do. We’ve been in business as a local, accredited tour company since 2004 and provide not only tours with a difference and all the top destinations but also unmatched customer service and relaxed, stress-free private custom tours. We are a reliable, comprehensive option for all your travel needs. Our huge variety private custom tours cover every need, from half-day or full-day San Francisco, Muir Woods, Napa, Monterey, and Alcatraz guided tours to overnight packages including hotel accommodation to exciting destinations such as Lake Tahoe, Yosemite National Park, North California, Big Sur, Central and Southern California, and Eastern Sierra Nevada including Death Valley and Las Vegas. Our number one priority is to meet and surpass your expectations.

Travel with Local Pros

We’ve been in the travel industry for decades, so you can trust our extensive experience for a reliable, quality, accredited tour every time. From the moment you reach out to enquire about our tours, through the booking experience, and all the way until you’re safely returned to your hotel, we place trust and transparency at the forefront throughout the entire process. Imagine the convenience of having a luxury vehicle arrive at your door, securely and with the utmost professionalism, to take you to all the key sites you’ve been waiting to see!

Fully licensed and insured, we only work with expert drivers who are knowledgeable, passionate, service-oriented, drug free, and with a wealth of fun information they just can’t wait to share with you. Our booking and payment systems are private and secure for our guests’ peace of mind, plus we happily cooperate with travel agents and corporate tour partners to deliver the trip you desire, whether it’s for solo travels, couples, families, friends, business, or leisure groups.

We’re a Family-Friendly Tour Company

When it comes to traveling with kids, there are certain aspects that need special attention. Our experience means we’re well-equipped to offer a custom touring experience that will suit every member of your family.

Our tours are personalized, meaning you’ll make as many or as few stops along the way, while our engaging tour guides give you all the info you require and the very best tips about the hidden gems that abound. Our guided tours and outdoor adventures are great for families with or without kids and offer a cultural insight to all facets of San Francisco and surrounds that you’ll never forget.

Get in touch and we’ll assist you to enjoy a dream vacation in San Francisco and Northern California. Rather than worry about all the hassles of bookings and transport, or whether attractions are open, leave the planning to us and have a stress-free experience.

Comfortable Vehicles and High-Quality VIP Travel Services

Whether you’re booking a business trip, a private day trip, an intimate getaway, or a family vacation, our well-equipped fleet of luxury touring vehicles has something to offer all travelers and groups. It’s the perfect option for both leisure and corporate transportation.

We offer private and fully-customizable luxury travel experiences for adventure travelers looking for the very best. Our expert tour leaders make every guest feel like a VIP with their and attention to detail. They’ve even impressed famous fans from entertainers to heads of state! Clients with particular security needs appreciate our efforts to maintain safety and a discreet approach, plus personalized trip planning, meaning your security detail can work with our experts to create a security strategy that meets the client’s needs.

Select between top-of-the-line SUVs, sedans, limousines, 15 passenger vans, and luxury motor coaches.

Safety and Maintenance

The State of California insures and licenses Francisco Private Tours and its sister companies, and we fulfill all elements of the Public Utilities Commission guidelines and rules. Our vehicles are carefully maintained and checked frequently for safety by the California Highway Patrol and Department of Transportation. Preventive maintenance and daily cleaning mean our guests always travel in safety and cleanliness.

Our Expert Drivers

Customer service is our priority, and for our staff this aspect goes far beyond merely carrying luggage and opening doors. Our drivers are professionals, with a courteous and friendly approach. All of our chauffeurs have passed a background check plus random drug and alcohol screening, as guest safety and compliance with state and federal laws are of utmost importance to us.

Expert Tour Guides

Our top-notch, authentic guides are locals who are highly trained, very knowledgeable, enthusiastic, and often multilingual. They’re ready to go above and beyond, using their many years (even decades!) of experience in the industry to adjust your trip itinerary as needed, plus provide tips to make your trip perfect for your preferences. Our private luxury tours are convenient and flexible, allowing us to provide an unmatchable experience that your family, friends, or party will never forget. Take your time to travel deeper and soak it all in by booking a tour with us today. Our professional, skilled team has garnered us hundreds of positive 5-star reviews on TripAdvisor, Yelp, Google, Trustpilot , Facebook, the Better Business Bureau, Manta, Cylex ,ShowMeLocal, Elocal, Insider Pages, Yellow Pages, and Bing. Customers are effusive in their praise of our team’s knowledge, commitment, professionalism, and attention to detail.

Remember, each trip is personalized. That means all the info our guides offer you will be suited to your interests, whether its natural and human history, the stories behind popular attractions, geology and wildlife. Plus, if you just want to let the experience soak in and have some peace and quiet, that’s absolutely fine as well. Our mission is to meet every aspect of your specific travel needs and customize the ideal trip for you.

Many of our local tour guides originate from across the globe. As such, they have insider knowledge on the particular needs of international guests. Our staff and tour guides are fluent in English, Spanish, Chinese, Japanese, German, French, Arabic, Hebrew, Korean, Portuguese, Italian, and Russian.

We can’t wait to meet you, and assist you to plan an amazing San Francisco private tour experience.

Simple and Convenient Cancellation and Refund Policy

We want your San Francisco Private Tours to run as smoothly as possible, and we understand plans can change quickly. Many tour operators demand up to 90-day notice for changes or cancellations. However, we prefer to work with our clients to find a solution based on their circumstances. As such, we always strive to meet the needs of our valuable customers and do our utmost to reschedule tours with no extra cost if possible. Our clients value reliability and flexibility, so we’re willing to go the extra mile to assist where we can. Book your tour on our secure website with confidence, safe in the knowledge that we offer a 91% refund even if the trip is cancelled 15 days prior to the tour date.

Methods of Payment and Accepted Credit Cards

We accept PayPal and all major local and international credit and debit cards including Mastercard, American Express, Visa, Cartes Bleue, Discover, Euro cards, Chinese UnionPay, and JCB.

Wire transfers from tour operators, customers, and travel agents are also accepted.

Our website and shopping cart is hosted on local private, secure, and encrypted servers. Our booking system is offered in 10 languages. Our simple and transparent cancelation and refund policy is significantly more flexible than all other travel and tour operators, so you can book with piece of mind.

Business, Convention and Corporate Travel

Business and Corporate Travel: Our business clients have a lot going on, so we strive to make your experience as smooth as possible. We offer convention and meeting services plus local ground transportation and tours. Our online travel website portal program has been devised to take care of all your travel and business needs. As a San Francisco, California-based sightseeing tour operator and a Destination Management Travel Agency, we offer high-quality Corporate-Convention and exceptional Leisure Travel and Tour Services, for business or leisure groups alike. Send us a Travel Request Form or please feel free to contact us for more information.

Corporate and Convention Services: We provide travel planning for international clientele, corporates, and business including conventions packages and tours. We have all the skills and knowledge necessary to fulfill the travel vision of any group. Each package is customized to meet client needs with regards to their preferred budget, travel dates and times, and trip itinerary. Convenience and success are at the front of our minds when planning business conventions or tours. Please note that our services include but are not limited to the following:

• First-class hotels
• Adapted Ground Transportation, Maritime, and Air Tours
• Dining in the most eminent restaurants
• Guided tours in over 10 languages, and interpreters
• Escorted and Custom Tours
• Meeting Centers
• Catering
• Private Custom Tours
• Exclusive Tours and New Adventures
• VIP Services
• Much more!

Corporate Conventions: Our Event Management staff expertly plans all events via services tailored to the client. A reliable team of professionals arranges all event preparations, including equipment, catering, ground transportation, and other specific event necessities. We remain involved throughout the entire process to guarantee the success of your special event or convention.

Airport Meeting, Greeting, and Ground Transportation: Our team provides you the best meeting and greeting services at any local airport linked to your tour and travel package. This is available in more than 10 languages. Simply fill out our Travel Request form and we’ll do the rest!

Convention Tours: All travel packages include access to all the most popular attractions, the best restaurants, plus ground transportation and great accommodations in terms of convenience and amenities. Each tour has its own Tour Director and Tour Guide from arrival to departure, providing our clients with a seamless, high-quality experience throughout.

Contact Us: Our goal is to ensure your experience will be a pleasant one. Please get in touch if you have suggestions to improve our website, our services, or to make any other inquiries Regarding commissions, you can sell our products and tours for a price that fulfils your budget and expectations and add your commissions to the required price you will be marketing at your end. Our rates and tour prices are final. They are not commissionable as advertised on our website. However, for large groups and partners, some exceptions may apply. Thank you for your interest in our tours. We can’t wait to meet you and surpass all your travel requests and expectations.

Our Covid-19 Policy, Safety, and Precautions

San Francisco Tours and its sister companies and business partners are taking a serious approach to Covid-19 guidelines and safety.

As per the CDC recommendations and guidelines, we clean our vehicles on a daily basis, disinfecting all touched surfaces and objects. We encourage social distancing, particularly when you need to address our staff or tour drivers without a face mask. To prevent the spread of Covid-19, we discourage handshaking, hugs, and fist bumps. Please consider leaving the seat near the driver unoccupied for social distancing purposes. When you stop for dining and at your hotel, please avoid crowded and poorly ventilated spaces where possible.

Our tour guides have been fully vaccinated and boosted. Wearing a face mask inside our vehicles will make a big difference to preventing the spread of COVID-19 . For your convenience, we provide face masks, hand sanitizer, and gloves as needed. If you have not been vaccinated, please let us know so we can assign the right vehicle and driver for your tour.

While we appreciate customers who share their proof of vaccination record cards, this is not mandatory. Please note that drivers may take customers’ temperature prior to the trip, if necessary.

Remember, the whole world is short-staffed due to the pandemic, so please be kind to those that show up!

Stay safe and thank you for your understanding.

Thank you for your interest in San Francisco Private Tours. Our Goal is to Meet and Exceed your Expectations!